The guys over at Brewdog have done it again, just when you think they might be starting to get things a bit wrong they go and confuse you.
I can’t make my mind up on the latest news about their new beer Tactical Nuclear Penguin, it is the worlds strongest beer at a whopping 32% ABV, I love the story on their blog, the penguin suits made me chuckle (which is always a good thing) and I love the idea about how the beer has been created and they seem to have gone back to pushing the boundaries of brewing.
On the other hand there is a bit at the back of my mind that is wondering if this is just another publicity stunt, like when they complained about their own beer to the Portman Group. Have they purely produced the beer for publicity? Will it actually be any good? Will they get the same sort of coverage that Tokyo* got? who knows?
Either way it will hopefully get people talking about the beer again, unfortunately it won’t be a beer you will see reviewed on here as at £30 for a single bottle it is out of my price range and I know that I can get a lot of great beers for that £30.
If you are one of the lucky ones that gets to try it please leave a comment below and let me know what you think.
PS i have borrowed the images associated with this post from Brewdog – Guys if you are reading this I hope you don’t mind.
Too rich for my blood! I’ll have to try to get that previous record-holder they mentioned from Germany. I bet it’ll be cheaper here
LOL if you find it let me know what you think!!
i’ve just seen the “beer for the dedicated” slogan, i guess im not a dedicated beer drinker as i won’t be getting any, maybe beer for the well off would have been a better slogan ;o)
Whilst, like you, i’ll never be able to afford it, I have a sneeky feeling that given the time and effort they’ve taken to make it that it’ll be a good’un.
I also see that they’ve responded (in typical brewdog style) to any safe drinking concerns with the label stating:
This is an extremely strong beer, it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.
Does this mean it’ll come in a resealable bottle?
Like the previous record-holder did (ahh, swingtops…)
i would have bought 36 bottles of Celibration Ale!
they will get the publicity? — of course they will i bet there’s already 10 other blogs done on it!
I’ve bought one. Nearly went for two.
I think it’s brilliant. I like the way they’ve pitched this one – it’s not a two fingers up, it’s a two thumbs up and a look at what we can do, look at what beer can be. And the whole world now knows Brewdog and they want this beer.
I can’t wait to try it!
Andy, I know you are aware of this, please forgive the spam, but just for the record, a beer that tops this in the ABV stakes by some considerable margin
Thanks for the comments guys!
Stu – celebration ale – mmmm love it and a great way to spend £30
Mark – glad you got some, I look forward to hearing your comments, like i said I love the idea of the beer and the video but after their recent stunts it will always be in the back of my mind if its truely for brewing or just all about publicity….will just have to wait and see what happens next.
Barry – Dont worry about the link , more than happy for you to post it, read the article earlier and enjoyed it, must remember to add your link to the blog roll when i get round to adding more!