This week’s Meet the Brewer comes from Paul Halsey at Purity Brewing Co, (He’s not the brewer but he is the MD) We are quite big fans of Purity here at Beer Reviews, they don’t make many beers but the beers they do make are great. I also placed second in their My Dog is Ugly Competition. So over to Paul to fill you in on a little bit more about them:
What is your brewery capacity?
160 brewers barrels (288 pints) per week
What is different about your brewery?
Purity has developed into a brand, in a seemingly saturated market, that is innovative, fresh and funky, and appeals to younger men as well as women, in addition to traditional ale drinkers.
The brewery also has a strong commitment to the environment, which is reflected in our resourceful approach to waste management. We have an innovative pond and wetland system to treat waste water. The wetland system sends liquid waste through nine stages including ponds, ditches, a reed bed and a weir, throughout which it is cleaned and filtered by the surrounding trees feeding on the effluent and aquatic plants helping to re-oxidise the water.
How long have you been brewing for?
We produced our first barrel of beer in December 2005.
How did you get into brewing?
I have spent the past 20 years in the brewing industry. I first joined the Bass Graduate Scheme in 1988. During my time at Bass, I worked within different segments of the sales operation as Sales Development Manager, Sales Training Manager and Sales Manager.
Then in 1994, I became Sales Director for a regional brewer that was part of a management buy-out from Bass. In 1998, I decided I wanted a new challenge and diversified into pubs and restaurants where I was lucky enough to conceive, design, project manage and operate two successful and award-winning restaurants in Yorkshire.
But my real passion has always been for brewing, so setting up Purity allowed me to share my love of producing and drinking premium quality beers with the general public.
What beers do you brew regularly?
We produce three award-winning brands, Mad Goose, a zesty pale ale; Pure Gold a refreshing golden ale; and Pure UBU, a premium amber beer.
What special/seasonal beers do you brew?
Where do you think the future of brewing lies?
Brewing is all about quality, consistency and being innovative. The premium brand owners with a real point of difference have a strong future.
What is you proudest moment in brewing?
My own personal proudest moment was being named Bass’ Sales Manager of the Year in 1990.
But I’m more proud of the numerous awards that Purity’s beers have won over the past few years, which are a testament to the quality of our ales. These include:
- Pure UBU being Highly Commended in the World’s Best Golden Ale category of the 2009 World Beer Awards, organised by Beers of the World magazine.
- Mad Goose won the Gold award in the Champion Best Bitters (4.1 : 4.5%) category at the 2009 SIBA National Beer Competition.
- SIBA Beer Competition for the Midlands region at the Robin Hood CAMRA Beer Festival, October 2008.
- Gold in the ‘Best Bitter’ (4.1 : 4.5%) category for Mad Goose.
- Gold in the ‘Bitters and Pale Ales’ (up to 4.0%) category for Pure Gold.
- Silver for Mad Goose and Bronze for Pure Gold in the ‘Overall Champion of the Competition’ category.
What was last beer you drank?
What is your favourite hop?
What is your brewing ambition?
For Purity to become a respected regional brewery and the preferred choice within our category.
Do you have a Brewing hero/inspiration?
Most German breweries based on the quality and varying styles they brew.
Which beer do you wish you had brewed?
Sierra Nevada Pale Ale
What are your favourite hobbies outside of brewing?
Mountain Biking, Hill Walking, Travel, Music and Aston Villa FC.
Anything else you want to tell us?
Who else can combine a job and a hobby, its great!
If you enjoyed this Meet the Brewer please visit their website here follow them on twitter here or join their facebook page here if you are a brewer and would like to take part in meet the brewer then please get in touch.