It’s time to do my bit for trying to encourage girls/women/ladies (which ever you prefer) to drink more Ale. There has been a lot said over the last week or so from both sides of big blue sea and from commercial and non commercial views, you can read some of it here, here and here, which ever side of the fence you sit on the common cause is a good one, so over to Kristy for her bit about the first year of BitterSweet Partnership.
A Year of Women and Beer
Despite my love of fizzy lager (Beerreviewsandy’s words, not mine) I’m lucky enough to get another chance to post here. As I mentioned before in my last guest post for Beer Reviews, I work for BitterSweet Partnership, which is about encouraging women to see beer as a great drinks choice. We work to get women to love beer and challenge the stereotypes and myths that prevent some women from trying it.
We’ve recently celebrated our first birthday : and it’s definitely been a year to remember! Some of my highlights have included:
- Blogging to spread the word : as well as being able to share my thoughts in a guest post here on Beer Reviews I’ve also blogged for The Good Pub Guide, the BitterSweet Partnership blog as well as my own blog, Lighter Side of Beer. I’ve always been passionate about beer and about encouraging more women to love it : now I’m able to talk about it with a wide range of people, and it’s been really interesting to hear people’s feedback : good or bad!
- Converting women to become beer fans through our beer and food matching sessions, and surprising many with how good beer and chocolate are together as well as working with Allegra McEvedy to create a great Christmas Menu (although in my book a Roast free-range turkey with Innis & Gunn, sage & pork stuffing is for life not just for Christmas!!)
- Learning what women want from glassware, and joining up with Amy Molyneaux of PPQ in order to develop a designer half-pint glass
- Getting to the bottom of what men really think about women who drink beer : and finding that almost half (44%) would be pleasantly surprised to see their date order a beer
- Launching our new Facebook page, Beer Angels – why not become a fan for regular updates?
- Talking to women, lots of women, to really understand just how they feel about beer. Since BitterSweet launched a year ago, we have spoken to over 30,000 British women and it’s thrown up a lot of personal surprises. As a woman who’s always loved beer it surprised me just how negative some women’s views of beer are : makes it more of an exciting challenge though trying to change that.
- And of course the Twissup : beer is the most sociable drinks around and being accepted by the beer blogging community is proof of that : even if we don’t always see eye to eye ;o)
It’s been a great year but there’s more to come : since we celebrated our first birthday, we’ve seen from our research that women could be the saviours of pubs, with nearly a third visiting the pub once a fortnight or more, and nearly three quarters preferring to visit their local. UK media from The Publican to The Sun have reported the news, and I’ve been on the radio too!! And that’s not all we’ve got up our sleeve : we aim to increase the percentage of women choosing beer in 2010, and have many exciting plans in store. Watch this space!