How to Ensure Your Restaurant is Selling the Best Drinks in Town
The only thing that matters in a restaurant is that the food is beautifully presented, produced quickly and tastes amazing, right? Wrong. Alcohol is the ultimate factor which can either make or break a meal, so it’s important that you prioritise selling the best quality drinks in town, to not only boost your profits, but to also put your name on the map as the restaurant that can do everything.
Keep them Cool
This may seem like an obvious tip, but it’s important that you serve beer cold. There’s nothing worse than sitting down to enjoy the evening or a nice meal and taking a sip of your pint only to discover that it’s warm. To ensure that this doesn’t happen to your customers and that every beer is served ice cold, utilise your chiller cabinet. You will also need a steady supply of ice cubes for soft drinks and beverages such as gin & tonic or wine spritzers. Fridgefreezerdirect.co.uk produces ice machines which will produce ice whenever you need it. This is vital if you serve cold drinks on the premises.
Be Inventive
When it comes to standing out from the crowd, individuality is the most important factor. Cocktails present the perfect opportunity to be original, as there is so much that you can play with, including taste, colour, presentation and even price. If your restaurant gains a reputation for having drinks that nowhere else possesses, you’ll be sure to have a buzz around your name and a huge influx of customers. It’s even possible to have themed cocktail nights, such as these fantastic Harry Potter cocktails to make your restaurant even more unique and exciting, especially to a younger clientele.
Home Brew
Nothing is going to beat the other restaurants in town compared to your own homemade beer. Home brew not only demonstrates your capabilities and skills as a restaurant, but also shows your customers your dedication to the art that is beer. If you’ve never home brewed before, it can seem rather daunting to give it a go – how do you know you’re doing it correctly? What ingredients do you need? Do you need special equipment to make this work? Whilst these are all perfectly reasonable questions, there are plenty of courses and instructional websites and videos available which are easy to consult and ease your worries.
Use the Correct Glass
Each type of alcohol, be it vodka, prosecco, wine, beer or lager has its own glass in order to serve the best possible drink, not only in aesthetic terms, but also in the taste. A mug is the perfect choice for ales and lagers as the thickness of the glass prevents the drink from returning to room temperature, and we all know that a warm glass of lager is a bad glass of lager. The goblet style glass is perfect for Belgian ales, as the wide opening and rim enables the drinker to better recognise the aromas and flavours of the ale.
Alcohol, especially beer, is often essential to customers who want to have an exciting time or simply relax and enjoy their evening. It is also essential to letting the whole town know that you serve the best beer around, putting your name on the restaurant map.
